New production models
The economics of producing content for the Internet mean that you have to be low-cost, experimental and quick to adapt to feedback from your users. Multi-million dollar investments in TV animation are probably very risky if you’re investing on new franchises.
It’s interesting to see new virtual production studios like Israel-based Aniboom evolving as cheap(er) platforms for content innovation.
If you can produce quality short-form content for the web, it’s pretty easy to get a quick consumer response before starting development of more costly, long-form content. Traditional studios are starting to get it. Fox has just recently announced a crowd-sourcing deal with Aniboom to try to discover the new Simpsons.
Categories: Digital content